TUTORIALS & WALKTHROUGH VIDEOS

Is it the right fit for you?

Whether you’re selling a product or a service, your potential clients want to see how it works, its functionalities & benefits. A Video Tutorial is specifically designed to do just that, by showcasing these features, it builds trust toward your product/service, helping you convert prospects into customers.

Tutorial videos are especially useful for new products/services when introducing them to potential clients, and are particularly useful for complex services and advanced software/apps.

They are also very efficient when placed on your website, in the Frequently Asked Questions (FAQ) page to respond to customers who might potentially be encountering certain issues. They can also be included in email responses when receiving customer inquiries, as a link on the product packaging itself, or in case of an app/software, it can be made available in-app for new users. Last but not least, this type of videos is also often used internally for company software/systems, to introduce existing employees to using new company-specific softwares, or train new recruits on the existing once.

Video Tutorials and Walkthrough Videos are an essential marketing tool for all stages of the Customer Journey.

The benefits:

• Evokes Product/Service Trust
• Reinforced purchase decision & minimized buying-related stress.
• Increased Sales
• Easy to follow
• Improved Customer Service / Less Customer Service Enquiries
• Easily accessible at all times from any device
• Information Recall
• Conversational & Captivating
• Increased Conversions
• Showcasing the product/service
• Engaging & Educational

How do we go about it?

We see Video Tutorials & Walkthrough Videos as animated instruction manuals that aim to guide your viewers through the proper way to use your product or service, by walking them through the steps they need to perform in order to fulfil a task.

There are no one-size-fits-all when it comes to tutorials. The style and creative approach are always decided along with the client, and according to the purpose each tutorial is meant to serve.

If you want to be taken on a tour of our animation process, here’s a video that we created to guide you through it.

We’ve been around the block a few times.

We first make sure that we thoroughly understand the product or service, we break it down step by step, and then compose a script linking lines to corresponding images of the User Interface or physical product, to cut down the ambiguity and help viewers easily follow along.

The narrative and the on-screen action are designed to make the experience as enjoyable as possible and also enhance levels of information recall.