Stop Mad Mining

Client: The “Stop Mad Mining” campaign running in 2015 within the framework of the European Year of Development 2015 aims at creating the link between (over-) consumption of raw materials in Europe on the one hand, and poverty, human right violations, and environmental destruction in resource rich countries on the other hand.

Project Objective: The goal of the campaign and the animated video is to sensitise and mobilise citizens, politicians and companies around the dramatic impact of our consumption patterns on the dwindling, non-renewable resources globally, and how this in turn is impacting the life of people affected by the extraction of raw materials and climate change.

Creative Approach: 2D Educational Animated Video