This animated TV commercial was created for the National Betting Authority as part of the communication campaign for Safer Gaming, a weekly event that takes place every year in Cyprus. The animation created for the campaign promotes safer gambling practices so that the activity will remains both safe and enjoyable.
The creative approach that we followed, was to highlight all the different things that we do on a regular day to ensure our safety and the safety of our loved ones. It is second nature to us. So why not do the same when it comes to surfing the net or when we betting on sports? The animation seamlessly transitions from one situation to the next, showing different characters doing different activities. Since the film is about promoting a safe, fun and pleasant experience, the narration approach is also playful, while the design is clean and simple, resulting in modern look that accurately represents the branding of the organisation.