Innoserve

Innoserve is a forward-thinking, technology focused accountancy firm.

For this animation project we where tasked to create a Brand Identity Video that reflects the ethos and mission of our client, which is to to deliver innovative yet pragmatic advice and solutions, within a dynamic and technology driven environment.

We decided that best way forward would be to develop a stylish, minimalistic and elegant look through a motion graphics video that reflects exactly the progressive, modern and imaginative traits of our client. A film that symbolizes how our client aims to transform these complex services into a simpler, coordinated and dynamic workflow.

The conscious decision to avoid the use of a narrator, draws the attention of the viewer onto  the visual narrative: an elegant choreography of dots, lines and text skillfully animated to a classical piano music. The result is an animated Brand Identity Video that you just love watching, again and again.