‘Artemis’ is a 90 second, animated Explainer Video created for Cyprus’ Artemis Credit Bureau agency. The purpose of the video was to inform the general public on: What is a credit bureau, and its fundamental role in strengthening the country’ economy.
The animation was created with a motion graphics that bring together elegant illustrations and typography to create stylized symbolisms that support the narrative of the film in an highly engaging way.
Through this creative approach, we have helped our client to create clarity in its communication approach and have managed to take a complicated concept and transform it into a narrative that is easily understood by the general public.
At the same time the film works as a Brand Video which aims to strengthen the brand positioning of the company by highlighting how its services benefits not only the loan providers but also the consumers and the economy at large.