Client: 'Smiley Movement' is a 'matchmaker for good', a movement which brings together people who want to make a difference in the world.
Project Objective: This is a launch video for 'The Smiley Movement', a new non-for-profit initiative. The aim was to present the Smiley Movement and all its branches and explain to the audience what it does and how they can participate in making a change. We are very excited that we had the honor of creating this video.
Creative Approach: We created a character animation filled with positive imagery and colours, that will be inspirational and will convey the purpose and identity of the movement, which is about community and collaboration towards the greater good.