PIO - ANTI-SUBSTANCE ABUSE

Client: Cyprus Press and Information Office

Project Objective: A campaign promotion for the PIO's anti-substance abuse campaign. The PIO, having worked with our studio on a few previous occasions, were trusting enough to give us creative freedom on this video and tackling its sensitive matter.

Creative Approach: Since the campaign was meant to reach out to young people against substance abuse, we had to be very careful with the handling of the message. We didn't want to be didactic and out of touch. So we decided to go with an experiential approach, with alternative design, sound and editing, that demonstrates the lure and experience of drug abuse and eventually its entrapment of users with the final message that there is always help available and that anyone can reach out for a helping hand.