CANVA: The Creative Genius

Client: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.

Project Objective: What is a creative genius? The creative design platform 'Canva' explores the origins and history of the concept of 'genius' and its relationship with creativity. For Canva, this was a clever and engaging way of reaching out to their current and potential users, by offering them a lesson and the gift of knowledge.

Creative Approach: Using character animations, we travel through history and mythology, with humour and flare, as we creatively explore creativity. This was a fun and enlightening project for Zedem!

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