‘Be My Eyes’ is an inspirational Company Story Video, created for the non-profit organization Be My Eyes, an NGO that connects people that need sighted support, with volunteers and companies anywhere in the world, through live video.
This animated ‘company story video’ outlines the vision and mission of the organization and highlights how this free application connects blind and low-vision users with sighted volunteers and company representatives from all around the world. These volunteers become their eyes and offer visual support whenever it is needed. For little everyday tasks like finding what to wear, to expert technological support. This inspiring Brand Video helps to increase awareness for the organization and and motivates individuals to become part of the growing community of Be My Eyes.
Naturally the visual narrative featured in the animation is inspired by the mission of the organization. All the designs are centrally located on the scrreen and move in a circular environment that alternates between the world of the user and the volunteer. The split circle shifts between what can be seen by the volunteers and what is not clearly visible for those who require support. The eye shaped illustration works as the connection between all the other designs in the animation, transforming the entire film into a symbol for unity and collaboration between people from around the world.