ACTION!

Client: Action Global Communications is a visionary international communications network spanning three continents with a core presence in over 40 markets.

Project Objective: The good people at ACTION! came to us to make a company story video that demonstrates the history and the identity of their company, seeking something engaging and informative.

Creative Approach: We meticulously explore our client's presence and identity before we start creating their video, as we want to get a good understanding of who they are. In the process of exploration, our eye caught the image of an origami. This gave us the idea to base this video on the beautiful and simple process of origami, which begins as a flat, blank page and transforms into all sorts of shapes and figures once action and creativity are exercised on it. We found this to be a perfect analogy for the client's services.