ANIMATED COMMERCIALS & Campaign Promotions
Is it the right fit for you?
Animated video ads are nothing short of feature quality and result in being unique, differentiated, and truly resonant. Created faster and at a fraction of the cost of live action commercials,animated promotions can also be reviewed quickly and can easily be altered to fit broader target audiences.
Animated commercials can tell stories in a fun and concise manner, better utilising short ad times, allowing you to create campaigns that can be used across multiple platforms, from TV to websites and social media.
Moreover, with nearly 30% higher engagement rates than live action videos, they make for potent marketing pieces, capable of working wonders of your online presence and ultimately your conversion rates.
Animated videos allow for the kind of imaginative originality that will make you stand out from the crowd. They can be used to educate, inform, explain and motivate the viewer to take action, which makes them fit at any stage during the Customer Journey.
How do we go about it?
Animation can inject a fresh perspective into any brand’s image by providing out of the box solutions, and making it stand out from its competitors. Animation enables brands to strike a chord with their audience by creating something fascinating, insightful, and unique.
With a variety of style choices (from simple motion graphics, to stop motion, to full character animation and even 3D) to represent your brand and its message, the possibilities are endless.
You can create a character to take on the role of a brand’s mascot for a series of ad campaigns, have a custom-made avatar to represent a company official, or even go as far as using novel imagery to invent brand new worlds and unique sceneries to steal the show altogether.
If you want to be taken on a tour of our animation process, here’s a video that we created to guide you through it.
We’ve been around the block a few times
An animated commercial has so many possibilities and can serve a wide variety of purposes. Depending on our client needs, our team of creative experts will recommend an approach best suited to their specific goals.
What matters at the end of the day though, is cutting through the clutter, standing out from the crowd and making your message loud and clear.
Care to learn more about Animated Commercial and how they can profit your business? Head to our knowledge hub, cause we’ve got you covered:
We created two humorous character-based animations for the European Commission's awareness campaign 'Keep it Clean, Keep it Green' in Cyprus. Using adorable characters and an entertaining concept to make the campaign message makes an impression on the viewer.
For this campaign promo for the Cyprus Press & Information Office, we wanted to use strong visuals and sound design to truly make an impact on the viewer. Since the subject of substance-abuse is sensitive and hard to talk about, we relied on an experiential approach to address the lure of substances and their consequent destructive effects.
This is a creative collaboration between Zedem Animations, Penguin Books and The School of Life, to promote the book 'The School of Lie: An Emotional Education'.
Rigorous and revelatory, humane and hopeful, Alain de Botton and his team of experts present The School of Life: An Emotional Education – a comprehensive guide to the modern art of emotional intelligence.